Greater Baltimore Property Management Blog

Virtual Reality: The Future is Now

System - Monday, April 27, 2020

We actually started offering virtual showing tour in early 2019, mainly as an option for high-end luxury rental homes in order to provide visual access to prospects who are limited on mobility and find it difficult to attend traditional in-person showings and where we had an opportunity to attract out-of-state prospects who were relocating to Maryland. Nowadays, in light of the COVID-19 pandemic and with everyone practicing social distancing, virtual leasing and virtual 3D touring of rental homes has become more popular and even mandatory under the state of emergency. As a result, it was a no-brainer for us to immediately offer 100% online virtual 3D tours on all listed rental homes and to come up with innovative ways to attract, screen and successfully place qualified tenants regardless of pandemic restrictions. 

Digital leasing tools provide increased convenience for potential renters to view homes and allow our team members to focus more energy on serious and promising leads. With less physical showing, we actually have more captured leads, and faster and higher conversion rate. That’s a Win-Win (for our clients and our prospective residents)!

The required social distancing caused by COVID-19 shall soon pass into history, but by that time it will have changed our cultural acceptance to virtual showings; and the simplicity of virtual leasing will become a part of our new norm. 

In the past 6 weeks of our lockdown, we have experienced very positive results with virtual leasing and showings. We are helping to move our industry toward having every rental listing on the market upgrade to virtual tours, either by 3D interactive photos or video filming of a walk-through.  Here are the key benefits:

  • More Effective Marketing and Advertising
  • Interactive & User Friendly
  • Saves Time & Energy
  • Filters Less Serious Inquiries Out
  • Homes are Rented even while Social Distancing
  • Less Vacancy Days
  • During peak season average vacancy days has reduced 20-50%

The number of units we manage has increased 6 times in the past 4 years and our online ratings have remained exceptionally high at 4.9 of 5.0 across all major platforms. One of “secret sauces” is that we always listen to the market and rely on innovative new technologies to provide better experience and streamlined processes.  Virtual leasing and showing is definitely here to stay, and we want to share our success with you when you partner with PropertyWize®… the Team that has already Mastered this new way of leasing homes. 

Interested in a Virtual Leasing Make Ready Checklist to prepare your home for a successful virtual listing? Provide us your information below and we will send you the checklist.  😊

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